IBM to Insert Ads into DVDs

Apparently the good folks over at IBM have patented a method in which movie rentals can be made cheaper by inserting 2-3 unskippable commercials into the disc. Now.. inform me if I’m wrong but isn’t the reason for buying or renting movies at home to watch them uninterrupted? So for a buck or two less you can have your movie but be subjected to interruptions by advertisements for products we could care less about. It stinks, I think it’s terrible idea as I myself find myself wanted to chew on glass trying to watch a movie on Sci-Fi channel where they show the same 4 commercials over and over again, sometimes more time is spent on commercials then the film they heavily edited. Fun stuff, particularly if the “fine” people who make Extenze or Girls Gone Wild get on the bandwagon… I think I’ll stick with paying $3.99 for an uninterrupted movie experience. Lets just hope this is entirely optional and not forced down our throats.

[Via Ars Technica]