Advertising and Gaming

Ever since the release of Chex Quest (a Chex themed total conversion on the Doom Engine) in boxes of cereal, corporate promotions and gaming have been an interesting mix. The prospect of free games with only having to put up with shameless plugs is an interesting idea. Toyota is said to be releasing a FREE XBLA game this summer, no exact release date but who doesn’t like free things?

The most recent approch to this were the not so free but extremely cheap Burger King games. I myself really enjoyed this somewhat creative approach to advertising a product, hell Scott Topic might not share my sentiment but Sneak King was hilarious. As long as there is an incentive to put the money into such promotions we may see even more “Advertainment” games and the relatively easy avenues of digital distribution make it a viable source for delivering them. The negative aspect of this would be the relative quality of these games; what I don’t want to see is “Unlock this Achievement and win a free ring tone!” What they need to make is a FPS where I can totally destroy people with a Automatic French Fry Cannon, what could be funnier? You listening BK games?