UK Retailer brings 360 price below Wii
February 21st, 2007 by scott topicUPDATE: As of 2/22/2007 play.com has rescinded their price cut, and returned the price of the Xbox 360 Core to the original £199.99 price.
UK retailer play.com has dropped the price of the Xbox 360 Core system to £149.99 ($292.93US), undercutting the price of the Nintendo Wii at £179.99 ($351.57US). As far as I know, there has not been any official price drop by Microsoft. This could just be a tactic by play.com to reduce their stock of the core system..
But perhaps it’s a sign of things to come. If a rumored HDMI capable 360 is in the works, it wouldn’t be far-fetched to see Microsoft fazing out the Core system entirely. As anybody who’s watched tech companies can tell you, price cuts often are indicators of new models coming soon.
We’ve heard about coming price cuts before, but this is an actual massive (25%) drop, and from the looks of it, it is not simply a promotion. If more retailers follow this lead, Sony will find itself falling further back in this console race.
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